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Manaia the Moa
an interactive installation created to encourage families to visit and donate towards the auckland war memorial museum.
industry:
museum
category:
group academic
my roles:
ux/ui, illustration
my roles:
research
prototyping
user testing
illustration
ui design
html, css, unity coding
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PROBLEM:
auckland war memorial museum rely on donations as one of their primary sources of funding. however, their current tap and give donation machines are outdated, and are often not acknowledged by visitors due to their lack of information and low visual appeal.
approach:
we chose to create an interactive campaign and installation experience that encourages families to help find auckland museum's runaway moa. this campaign would ultimately lead them back to the museum for the school holidays, where children can play with the installation to bring manaia and her new-found friends to life, while parents are encouraged to donate towards the museum.
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Manaia has gone missing
posters and billboards start appearing around auckland central asking the public if anyone has seen manaia the moa. this is the first round of campaign created to generate interest in the museum.
manaia sightings
the public are then encouraged to take photos any sightings of manaia the moa. each humorous sighting leads towards a qr code where parents are taken to the auckland museum website and can read about the upcoming manaia the moa installation event at the auckland museum.
manaia has arrived home
in the first week of the holidays, manaia returns to the museum, and she has brought her friends with her. visitors are encouraged to bring her friends to life on the interactive screens and then are asked if they would like to donate to the museum.
